ASTD Attendees by the Numbers
More than 90% of attendees make or recommend purchasing decisions for their organizations’ training programs.
Size of Training Budget:
- $1,000,000 or greater = 24%
- $500,000 - $999,999 = 10%
- $100,000 - $499,999 = 19%
- $50,000 - $99,999 = 10 %
- $10,000 - $49,999 = 15 %
- Less than $10,000 = 22%
On average, ASTD sponsors receive 37% more attendee leads on-site!
Tenure in the Field:
- More than 20 years = 24%
- 10 to 20 years = 30%
- 5 to 10 years = 19%
- 2 to 5 years = 15%
- 1 to 2 years = 5%
- Less than 1 year = 7%
26% of 2009 attendees made a purchase at last year’s conference.
Size of Organization:
- 1,500+ = 30%
- 1000 to 1,499 = 12%
- 100 to 999 = 22%
- Less than 100 = 36%
ASTD Attendee Profile
ASTD International Conference & Exposition Titles :
|
Chairman
& CEO Chief Learning Officer Chief Talent Strategist Computer Training Chief Corporate Training Director Curriculum Manager Deputy Chief of Training & Development Director of Corporate University Director of Distance Learning Director of Human Resources Director of Organizational Knowledge Director of Sales Training Education & Training Officer |
e-Learning
Director Head of Training and Business Development Human Capital Manager Learning & Development Manager Manager of Leadership Development Organizational Effectiveness Manager Regional L&D Officer Senior Director of Human Resources Senior Director of Training SVP of Learning & Development Technical Training Manager VP of Learning |
Top Attendee Companies:
|
AETNA Amtrak Apple Barclays Best Buy Black & Decker Blue Cross Blue Shield Boeing BP Bristol-Myers Squibb Chevron Central Intelligence Agency Cisco Comcast The Dannon Company, Inc. Dept. of Navy Dept. of Homeland Security DuPont Ernst & Young ExxonMobil GEICO General Mills Hallmark Cards, Inc. Hewlett-Packard Hilton Hotels |
Home
Box Office IBM INTEL John Deere Lockheed Martin Marriott International Medtronic The Melting Pot Restaurants Merck and Co., Inc. National Gallery of Art NBC Universal Nike Novartis Oracle Pfizer Qualcomm Inc. Shell Smithsonian Institution State Farm Ins. Co. Sun Microsystems Tiffany & Co. Toyota Verizon Volkswagen Wal-Mart |
Industries Represented:
| Finance and Insurance Manufacturing Healthcare and Social Assistance Colleges, Universities, and Professional Schools Management Consulting Services Government Pharmaceutical |
